More – Business Is Like Surfing

Don’t surf with sharks.

  • Take lessons, learn how. – Who’s your business advisor?
  • Never surf alone – Where’s your business community?
  • Don’t surf with sharks – Make your own business rules, don’t play by others’.
  • Stay out of unfamiliar waters – stick to your knitting.
  • Ride one wave at a time – do one thing good first.
  • Watch the weather – pay attention to your market.
  • Balance well – it could all come crashing down quickly.
  • Know where you’re going – plan the next few “steps”.
  • Don’t get distracted waving for the cameras – don’t relax too early.
  • Ride the small waves first – grow into the big ones. Grow into business.
  • Let somebody else make the board – outsource everything.
  • Get advice – Just because you’re wet doesn’t mean there is surf – where is your target market?
  • Know when to jump in – time kills deals.
  • Know when to stay on the beach – big opportunities aren’t always good.
  • Change technique before you decide to quit (it’s not surfing, it’s the way YOU are surfing).
  • Never think you’ve learned it all.
  • Don’t fight a rip tide. – Roll w/ the punches.
  • Know when to go home. – Don’t bet on the come.
  • Paddling is everything – Conation – committed movement in a purposeful direction. – commitment is more important than anything else
  • MOST IMPORTANT – Paddle harder AFTER you get momentum! It’s the only way to catch the wave so you can stop paddling altogether! (see last week’s Business is Like Surfing)