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Only One Type of Bankruptcy Is Fatal

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And it’s not financial

Tons of people have gone bankrupt and succeeded anyway. It’s because they avoided the one type of bankruptcy that would have ended it all. And it has nothing to do with money.

The following Presidents all went bankrupt financially:
– Abraham Lincoln A bunch of really bad general stores
– Ulysses Grant After he was President
– Thomas Jefferson Multiple times before and after being President
– William McKinley Just three years before becoming President.

A very few business people who went bankrupt and were still successful:
– Henry Ford His Detroit Automobile Company went bankrupt in 1899. Henry Ford Company was failing when he left in 1903 to start Ford Motor Company.
– Walt Disney Bankrupt in 1922, created Mickey Mouse in 1928, and in the 60’s had to go to 302 banks before the 303rd would give him money for his insane idea to start an “amusement” park called Disneyland.
– Milton Hershey Went bankrupt twice trying make candy, then hit it big with Hershey’s Chocolate.
– H.J. Heinz In 1875 his horseradish company went bankrupt. The next year he started a ketchup company that does $10 billion a year now.
– P.T Barnum Bankrupt in 1855. Then in 1871 at age 61 he started a circus. a stupid idea no bank would support, especially with a guy who had been bankrupt. It raked in over $10 million in today’s dollars the first year.

Commitment Bankruptcy
I personally know a number of people who went bankrupt financially, but they all share the same trait as those above; they never went bankrupt personally.

I don’t mean personal financial bankruptcy, I mean “commitment bankruptcy”, which would have destroyed their personal vision, personal motivation, personal willingness to pick themselves up and do it again, and as a result, their personal commitment to keep going.

Looking at the example of these people’s lives, financial bankruptcy is clearly never fatal. But if you lose your vision, stop believing you can do it, or just get tired and quit, you’ve suffered the only bankruptcy that is permanent – Commitment Bankruptcy.

Gradually, Then Suddenly
Stay in the habit of getting back on the horse regularly. If you quit the small things, it will create a habit of quitting that can lead you to quitting the big things. We suffer Commitment Bankruptcy the same way we suffer financial bankruptcy – gradually; then suddenly.

Financial bankruptcy is temporary. Commitment bankruptcy is fatal.

Get back on the horse today and ride.

Why Studying Exceptional People Doesn’t Help Us

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Process vs Result

We all have a desire to be significant. Yet few of us feel we are creating the rules that will get us there. So we study “exceptional people” to find rules for success. But we almost always miss the one rule that makes them successful; struggle.

While we idolize our hero, too often we lose sight of what got them there. With very few exceptions, it wasn’t talent, but struggle. Is it possible that deep commitment to the effort it takes to get to your Big Why is what actually creates meaning, joy and success?

Joy in the Journey
Are we too focused on the result achieved by “exceptional people” to understand how they got there? Why do athletes, music heroes, and business people who are already at the top of their field and financially secure keep going? Why don’t they retire as soon as they get there? Is the result their focus?

I believe it is because they have found the secret (such an over used term) of success. They understand that meaning and joy are not found in the destination but in the journey, and that love of the process of persistent struggle is the key to joy.

Love the Persistent Process
How did your star athlete get to the level they are at? By persistent struggle on the weight machines, on the track, and daily work at perfecting their craft. Relentless, consistent, persistent struggle. And a deep love for that process. Yo Yo Ma, world famous cellist, once told my daughter “The key to becoming a world class musician is to learn to love to practice; to practice every day as if you’re sitting on stage at Carnegie Hall for your debut concert.”

Do you love the Persistent Process, or are you focused on the result? Measure the result, but focus on the process and building your mental muscles through it. Learn to love the process and the ongoing development of both your craft and your business.

You will find the most meaning and joy in having made it through the tough times and having created success by loving the Persistent Process of getting there.

Your heroes didn’t get there by talent. They got there by learning to love the process of getting there. Take the things you learn from them with you into the real world, get beat up, fall down, get back up a little stronger, and do it again. Build your mental muscles one at a time, but relentlessly. Unfailing commitment to the process of getting there is the only thing that will get you there.

No Exceptional People, Just Exceptional Commitment
We get what we intend, not what we hope for. Intend to embrace the process in order to get the result. Don’t read books marveling at people who have achieved great things. Don’t study their result. Marvel instead at the fact that these otherwise very common people were dedicated and sold out to the long process of getting there, no matter their circumstances.

Circumstances don’t make me who I am. How I respond to them does. Respond with tenacity and commitment to the long view. That will get you there! Do what it takes to build a business and a life of significance!

Joy is not found in the destination, but in the journey. Love the journey, the Persistent Process, and success will follow.

Discipline will not make you successful

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The tortoise wins.

I ran a marathon 30 years ago. While training, my wife, Diane, started casually jogging with me at the end or beginning of my runs. A few weeks before the marathon she ran a half-marathon with me.

Since I had never run more than three miles, I had a five month schedule for preparing for the marathon. I was very disciplined about it, it didn’t matter if it was late at night or raining, I kept to my schedule for those five months and finished my marathon.

20 years later I was only running casually one or twice a week, sometimes less. I was able to keep my exercise going with other sports, but really didn’t have a long term commitment to running. 20 years after the marathon Diane was running four to five times a week faithfully, every week.

Discipline vs. Diligence
I had been DISCIPLINED to prepare for the marathon for five months, but Diane was DILIGENT to keep running a few miles every day, year after year. We hear a lot of talk about discipline, but diligence trumps discipline every time, and is much more desirable in growing a business that lasts.

Tony Robbins says we over estimate what we can do in a month, and greatly underestimate what we can do in a year. Diligence takes the long haul into account and sets us up for long term success. It’s about being the tortoise, not the hare. Diligence keeps us from getting distracted by each new shiny object.

Discipline is motivated by short-term goals. Diligence is motivated by long-term goals, deep values and belief systems.

Discipline is about building a habit. Diligence is about building and sustaining a life and a legacy.

Discipline is about WHAT WE DO. Diligence is about WHO WE ARE.

Things are great; things are not great; things are great…
Why are there so many peaks and valleys in businesses? Too often it’s caused by being too committed to very short term impact (discipline) and not having a good grasp on how to do anything about the long term (diligence).

The priority – the long term
Henry David Thoreau said “Most men lead lives of quiet desperation.” In business, we get a shot at quiet desperation every time we commit to a short term shiny object that we just got excited about. Emotion and shiny objects are a great for recipe for short term shooting stars, but diligence keeps us grounded, stable, shooting for something significant with our business.

Short term goals that aren’t connected to any significant future for our business contribute to quiet desperation – moving from one short term, random, unconnected objective to another. We can look very disciplined about short term goals and never get anywhere. Longer term objectives for our business get us focused on something significant and create quiet resolve.

Investor owned and publicly traded businesses rarely get the opportunity to actually build a business on what would be good for the long term. As a privately owned business, you have the ability to build something that will make an impact for decades to come and create a great legacy by simply being diligent to make decisions that are best for your future, not just your present.

The tortoise really does win. Keep moving, plod along, never give up, stay the course – be diligent.

Diligence beats discipline every time.

Why Africa (& the world) should reject Gladwell’s “Outliers”

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Victimology doesn’t work.

I read Malcolm Gladwell’s book”Outliers” while in the poorest part of the poorest country on earth. Gladwell’s theory of success will not help Africa, or you. It’s actually dangerous to those who CHOOSE to live a life of significance.

Circumstances don’t make me who I am. How I respond to them does.

Gladwell disagrees. He says circumstances are largely to blame (or credit) for who I am.

Never has a book engendered such a reaction from me to make me review it. I don’t review books. I use them to change who I am, or discard them as interesting (entertaining, but not transformational) or not interesting. I loved Gladwell’s Tipping Point and use it regularly in my work and life.

But Outliers is not just “interesting”. For those who choose to embrace it, it could be a transformational compendium of victimology that gives excuse after excuse for not choosing to live a life of significance.

If it was by an obscure author it could be ignored. But because Gladwell has laid such a great foundational reputation with his other works, people have bought into this without critiquing it. Many people loved it and recommended it to me, which is how I read all my books. I was very disappointed by what I read. I hope you are, too.

Which 90/10 Rule Do You Live By?
My belief is that 90% of life is what you make happen and 10% is what happens to you. And you have two possible responses to the 10%: 1) Fascinating! How’d that happen? Let’s make lemonade! and 2) I’m a victim of my circumstances, background, legacy, great grandmother, the Duke of Wellington, Atilla the Hun or some outside dark force that rules over me.

Gladwell apparently believes 90% of life is what happens to you and 10% is what you make happen. And for the 90% that happens to you, he subscribes to ONLY response #2 – you’re a victim. Poor babies. You should lay down and die. Give up. It’s understandable. You had an ancestor 300 years ago that made a bad decision or was unlucky, or you were living in poverty, and you’re never going to live it down.

And if you’re successful, Gladwell says you also didn’t have nearly as much to do with it as you think. It’s luck, circumstance, legacy, the Duke of Wellington, Attila the Hun and a thousand other things outside you that nearly pushed you unwillingly over the edge of success. You nearly had no choice but to live the life of Riley.

I say CHOICE is 90% of the formula for success. Gladwell says CIRCUMSTANCE is…50%? 90%?. I say a difficult background makes you even more successful if you CHOOSE to respond to it well. You’ll be stronger than most. Gladwell says hardship makes it very unlikely you can succeed – it’s almost not your choice at all. In Gladwell’s world, hardship and a lousy background aren’t sources of fertile ground for building a unique and wonderfully powerfully story for you. They’re something to get over, if you can. Good luck with that.

Lies, Damnable Lies, and Statistics
Disraeli said there are three kinds of lies: “Lies, damnable lies, and statistics.” Here are some of Gladwells:

1) He cites Roseto, PA as “proof” that where you are FROM has more to do with success (health, lower crime, suicide, etc.) than your choices. Then he ignores the research that shows the reason the town was so healthy was exactly because of their 1) choice to live in close knit relationships, 2) choice to be spiritual, 3) choice to live by fundamentally sound values, 4) choice to respect elders, etc. Even the town they came FROM in Italy and others from that town that didn’t CHOOSE to live like the Rosetans didn’t have the same health and crime. The Rosetan’s CHOICES made them who they were, not where they are from.

2) He cites Canadian Junior Hockey stats showing 40% of the 10 yr. old all-stars were born Jan-Mar, 30% April-June, and only 10% Oct.-Dec. The age cutoff is Jan 1 so those kids born early in the year are playing against younger kids and get chosen to go through to the all-stars, even though they’re not better, just older (therefore appear better when chosen as all-stars). He wants a separate league for the poor babies born June-Dec. Get over it.

I won the city batting championship three years in a row in Pony League w/ a left-handed batting average of .555 and an on-base % of .695. I could draw a walk as easy as getting a hit. As the youngest and smallest tenth grader at high school baseball tryouts I was cut without swinging a bat. The uninformed coach lined us up by height and cut the bottom five in the first five minutes of practice. He was looking for football players for the fall. I was easily the fastest center fielder and the best hitter there (and a prized left-hander), and when I filled out to 6’ 1″+ a few years later it turned out I might have been a pro prospect. Wah, wah, wah. Life is not fair. Michael Jordan was cut from ninth grade basketball. He CHOSE to not give up. I CHOSE to give up and do something else. It’s about choice.

Apparently pro hockey players agree. The 40% born in Jan-Mar in kid hockey is reduced to 31% in the pros, and the 10% Oct-Dec. is doubled to 20%, just five percentage points below “fair”. An awful lot of those poor babies who didn’t make the All Star teams first time around CHOSE to not give up. Life isn’t fair, nor should it be. We would lose all our drive to succeed. Gladwell didn’t show us the pro stats. Because they demonstrate that circumstances don’t make me who I am. How I respond, does. Choice.

3) To debunk the ridiculously over-worked role of talent, Gladwell says it takes 10,000 hours to succeed – that at the highest level, work is more important than talent. I couldn’t agree more, except that having correctly correlated success more with hard work (choice) than with talent, this debunks most of the rest of his victimology as well. I have a choice to succeed. Working my tail off is the biggest part of that, and that is a choice.

4) He also correctly debunks the role of “genius” by showing many smart people don’t make it. I couldn’t agree more, but the reason isn’t because of their background. It’s because of their choices. He actually gives the smartest man in the world a pass for giving up on getting published because his background obviously was too difficult to over come. Poor baby. It took me 19 years to finish college, but I’ve started and run seven businesses. I’m not smart, I’m just relentless. Choice.

Gladwell goes on to talk in the same terms about legacy, heritage, deep ties to people you never met in the old country a hundred years ago that allow you to live a life of significance or keep you from experiencing it. But he gives almost no time to the most important characteristics of success: personal vision, personal choice, and personal commitment to get there no matter what. Burn the bridges, sink the ships, shred the parachutes, I’m all in. This is nothing more than background noise in the book, which he only recognizes as an annoying fact but not as the source of success.

My best lesson from all of college came from one of the Women’s Studies Courses I took. The female professor asked the one other guy in the 200 person class to come up front, gave him a toy gun and told him to hold her up. At first it was comical, but she kept belittling him and instructing him until he held the gun to her head and screamed at her, “Give me your f-ing money or I’ll blow your f-ing head off!” She congratulated him for eventually becoming convincing, and asked him to sit down.

Then she asked us a stunningly simple question, “At what point did I become a victim?” Her answer – “I never was.” And she said, “And at what point would I have become a victim? Only when I gave him control of my mind or he took control of me physically.”

She went on to say that the problem with victimology is that it gives us a pass from taking charge of our lives, and allows us to blame our circumstances for forming who we are. I never forgot that lesson from 30 years ago. Those who read Gladwell’s book should use it as a filter as they read.

As I road on the back of a motorcycle through the bush for 8 hrs in the middle of the rainy night, then spent 10 hrs with the Chief, and 10 hrs back last night without sleep (four flats, a blown gear box), my African friends on that trip were incredibly resilient. There wasn’t a victim among them. Together we plan to build a first world country on the backs of these incredible people. If they read Gladwell’s book and embrace it, they don’t have a chance.

Circumstances don’t make me who I am. How I respond to them, does.

Don’t be a victim. Chose to live a life of significance. It’s 90% choice and 10% what happens to you (and you have a choice how to respond to that 10%).

Choice.

Risk what I risk, not what I say.

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Grab the flag. Lead the charge.

Recently a client and good friend said, “I would be willing to bet a smart guy like you with a lot of success in your past wasn’t in danger of losing your house when you started your business, even if it had failed.” She’s wrong, but she’s not at all alone in believing that. Why?

Does anybody lead by example anymore?

For years I’ve ranted about going all in, burning the bridges, sinking the ships, shredding the parachutes, being willing to lose it all to be successful. I’ve shared all the research I can find on this, and my own experience in five businesses of waking up at 3am in cold sweats wondering if we would make it.

Yet it’s still hard for people to believe that I actually lived at risk in any of these businesses. For some of them I didn’t, but for the ones that were most successful (including this one) I was at the most risk. That correlation between success and risk is not surprising to me, because when we don’t have a back door, we are more likely to be successful. Survival is a very strong instinct.

Risk and commitment go hand in hand and are fundamental to success.

So why don’t people believe me? I’d love your thoughts. My own two cents:

  1. We have apparently lost most if not all connections between what leaders say you should do and what they themselves actually do. We’re indoctrinated with the academic model where information goes from head to head, not life to life. The professor spews info and goes home.
  2. The “training” and “success” industries follow the academic model. I know a number of trainers who were hired to learn to impart tools and tactics for how to live life who never did any of what they taught. And I know success trainers who have never been successful. In many if not most cases, it’s not even expected.
  3. We’ve gotten use to separating the private and public lives of actors, politicians, big business CEOs and others as if who we are in public is magically different than who we are in private.
  4. “Experts” and “Gurus” have created images of themselves that are nearly messiah-like, where they can’t be seen to ever struggle or do dumb things. So they spout the “miracles”, “secrets”, and “5 easy steps” they used to make life so easy that they have no problems any more. We actually believe these people don’t struggle (they make more money when we believe that).

I struggle. I have bad days. I have to work at seeing everything as “fascinating!”. And I risked everything in a number of businesses when I truly believed it was worth doing. I’m not an expert, or a guru, and I’m not smart, I’m just relentless. It’s how successful business owners build businesses.

The Conative Filter

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Stop Thinking: Conation, not Cognition.

Conation is one of the 1,000 most obscure English words and yet the most important business word you’ve never heard. Want to know if you’re doing well and going where you want? Filter everything through the word conation:

Conation – the will to succeed that manifests itself in single-minded pursuit of a goal.

Or my definition:

Committed Movement in a Purposeful Direction

It’s nuts that this word has been buried in the lexicon, but there was too much “doing” in it for the academics to feel comfortable, so they let the word drift into obscurity. These Thinker/Cognaters love cognition because it allows them to justify sitting around thinking things to death without taking any action. Conation is scary to them because it requires action and metrics of success, not just pontificating.

But if you bring Conation back into your life and business as your main filter, and use cognition as a faithful servant of your Conation, you’re going to be a lot more successful. Conation is way more important to your success than cognition.

The Conative Filter

  1. Commitment – Affection/Passion – are you sold out to what you’re doing? Willing to go down with the ship? Do you have “quiet resolve” to succeed no matter what? If not, your chances for success are low. Commitment, utter abandonment to the cause is the foundation of success.
  2. Movement – Activation – Doing – are you sitting around cognating (thinking) about what great things might happen if you ever did something? Or are you moving forward and figuring it out as you go? Doers get things done while Thinkers are thinking about doing something someday.
  3. Purpose – Cognition – Discipline/Plan – Do you have a plan for the highest and best use of your time (Yield per Hour)? Cognition is ONE of the things you need to be doing to be successful. It’s a faithful servant of conation.
  4. Direction – Vision – Just because you’re going flat out doesn’t mean you’re going the right direction. Do you have utter clarity about where you want to end up, exactly what it looks like, and when you want to be there? You get what you intend, not what you hope for.

Conation is all four, not just two or three. Direction, Purposeful, and Movement without Commitment will not sustain you. Commitment, Purpose, and Direction are useless without Movement. Movement, Commitment and Direction are of no value without Purpose (a plan to get there).

Want to know whether you’ll be successful, or why you’re not? Use the conative filter to see if you’ve got all four attributes going at once. If not, shore up the one that needs your attention. You’ll make more money in less time and make a bigger splash in the world around you.

People with committed movement in a purposeful direction make history. Cognating dreamers write about them later.

Business is like Surfing

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Don’t Float. Paddle Hard. Catch the Wave. Enjoy the Ride.

A long time ago I lived on the ocean and while describing the cycles of business to somebody last week it dawned on me it’s a lot like surfing –

The first thing you have to do is jump in and start struggling against crashing breakers and strong currents. You’re swimming against the tide, diving under the breakers, getting knocked around endlessly, holding your breath too often, and not seeming to make much progress. And you’re dog tired as a reward. Starting a business or any new initiative in an existing business gets you pretty much the same response, doesn’t it?

Once you get past the breakers you are still paddling like crazy against the tide and up the swells and rollers. Most of the time you can’t see much farther than the next wave coming at you and even though you’re paddling endlessly, there are almost no reference points for whether you’re making any progress. Business is the same – once you’re past the initial struggle, the long slog to success doesn’t seem to have any context – is this getting me anywhere? Oh, and you’re tired.

Once you’re finally out where the big ones are forming, you turn around, point yourself at the beach, and after all the paddling against the waves, now you have to paddle even harder WITH THE WAVES in order to catch one going in.

This is where most businesses miss the wave. We paddle so hard against the momentum that when we finally catch some good times and the current is with us, we relax, turn over on our backs and catch some rays. It’s an instinctive reaction and after all we deserve to goof off – we’ve worked really hard to get there. But you’ll never catch the wave that way.

The reason most business owners don’t ever get off the treadmill isn’t because they don’t have the opportunity, it’s because every time they catch some momentum they start floating. When we get momentum, we should be paddling harder then we’ve ever paddled before. When we do, we can catch the wave and at that point you don’t have to paddle anymore, just ride the wave, pose for the cameras and enjoy the ride.

If you’ve got some momentum, don’t float, paddle harder. There is nothing more rewarding or exciting than finally catching the wave. Do you want a business that has enough momentum to regularly make money while you’re on vacation? Wouldn’t it be great to have a business that prints both time and money for you?

The don’t call it “catching” the wave for nothing. It doesn’t just happen. You get out in front of it and paddle like crazy. We create our momentum, THEN we enjoy it when the business gets a life of its own.

Don’t float. Paddle Hard. Catch the wave. Enjoy the ride.

Commitment is the Engine of Your Business, Not Motivation

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Committed people make history.

Imagine building a boat without an engine or a sail. We call that a raft. You could build a gorgeous multi-million dollar 60’ cruiser, but if there is no engine, it’s still just a raft. And if you actually want to have some control over where you’re going, drifting around aimlessly in a raft isn’t the best way to get there. Or the fastest. Or the safest. You get the idea. You need an engine.

In 30 years of building my own businesses and in watching other people build hundreds more, I can tell you without reservation that the foundational thing that separates the successful business owner from the always-struggling business owner is commitment. The bigger their engine of commitment is, the better chance they have at getting where they want to go. And the quicker they are likely to get there.

Motivation is not Commitment.

That’s an important distinction. I’ve seen plenty of people pound their chests, do their chants and mistake “motivation” for commitment.

I’m not a big fan of motivational stuff. Motivation too often masquerades as vision, but is almost always based in emotionalism – seeing the promised land on a map, hearing the music, dancing the dance, hugging somebody, then going home and settling back into our regular routine.

So motivation is too often based on how I feel, not on whether I’m committed to really doing something. Commitment is unaffected by feeling, and only uses feelings to help understand what has already happened. After all, emotions are a much better indicator of what has already happened then what might happen in the future.

We should be responding to business more like a stream running down hill. It doesn’t need to get emotional to get moving and when it hit’s a beaver dam, it doesn’t get emotional, either. It just turns left and keeps finding a way downhill. A stream has quiet resolve.

Commitment is demonstrated not by excitement, or by spending time in the office, or even by dollars invested, but by full on abandonment to getting to the goal, and daily plodding to get there. Commitment is much closer related to steely, quiet resolve than to ginning up the “right” feelings.

Quiet resolve is committed movement in a purposeful direction.

Do you have quiet resolve to get where you want to go, no matter what you run into along the way? If you do, you’ve got a great shot at going from survival right through success to significance, both in your business and in your life.

We Don’t Find the Sandbars With An Anchor in the Water

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Our desire for safety is paralyzing. We’re so afraid of hitting a sandbar that we’re willing to just sit in the harbor for years on end. Then we have the audacity to wonder why our business never grows up.

Think of the Steering Wheel on a boat as “Purposeful Direction”, and the Engine as “Commitment”. I’m a big fan of both commitment and purpose. One without the other is of no value. Nothing is more important to how quickly you will get where you’re going than the size and fitness of your engine combined with ongoing attention to the helm. Most of us don’t pay attention to either. We’re just sitting at anchor most of the time.

The single biggest factor in getting somewhere is the steering wheel of your life and business – a purposeful direction (see last week’s post). But if you know where you want to go and you aren’t committed to getting there, I mean fundamentally sold out to that end game, the journey will take a very long time and you will likely lose steam before you ever get there. If your engine of commitment isn’t big enough it’s likely you really don’t have a clear understanding of where you want to go – the steering wheel has no direction.

The only way to find the sandbars in life and in business is to get the ship moving and then start taking soundings. And if you’re commitment is big, you’ll get where you want to go a lot faster and easier than those who are puttering around with little outboard engines.

It’s all about committed movement in a purposeful direction. Lack of committed movement is failure.

Are you fully committed to moving in order to find out what works, or are you sitting around wondering where the sandbars are?

Planning won’t even get you a good plan, let alone success.

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Stop thinking. Get moving.

Planning does not create success or even the best plan. It also doesn’t create action. Most planning just creates paper, spreadsheets, complexity, doubt, paralysis, and dream-dampening. There are two things that create a far better plan than planning itself.

If you believe that meticulous and detailed planning of every possible contingency is the best way to create success you won’t like this post. To make matters worse, I’m probably going to accuse you of living in a dream world.

How many SUCCESSFUL businesses were started from a highly developed business plan? Next to none. And of the very, very few I’ve found that were started from a business plan, when asked how that worked out for them, most laughed but none said that reality had followed their excel spreadsheet plan.

Yet we keep slavishly promoting an antique practice that has almost never done anything for anyone except get someone an “A” in an MBA class on how to build a business plan. Oh, and it will get you into debt, because banks are still requiring business plans so they have a teddy bear to hold while they give you money. None of those work out either, but most banks haven’t figured out there is a much better way to see if someone is going to be successful.

This isn’t a blog on the attributes of success (maybe I’ll do that one next week), but creating a 30-page business plan isn’t one of them. To the contrary, the simpler the initial plan, the better, because it’s going to change anyway.

I advocate a 2-Page Strategic Plan (never do another classic Business Plan unless you have an antique bank asking for one). A simple 2-page Strategic Plan is set up to change, adapt, and be clarified every one to three months – you know, sort of like life.

It shouldn’t take more than a few hours to do it because, again, like life, it’s going to change very quickly. The only part that is likely to not change is the objective – what do we want to see as a result? The rest of it is up for grabs – anything that gets us to that result will be added and anything that isn’t will be removed.

Once you’ve got a simple plan, the two keys to making it into a great plan are:

  1. Commitment (to the objective, not a plan)
  2. Movement (in a purposeful directions toward the objective, not “activity” based on a plan)

It is NEVER how good your plan is that creates success, but how committed you are to the bad plan you’ve got and how willing you are to get moving on it NOW. As you move with absolute commitment in a clear direction toward the objective – that commitment and that movement will work together to make your so-so plan into a world class one.

Commitment and movement create success, not a tortured 30-page document. And a simple 2-page plan will become brilliant over time if there is enough commitment to the objective and enough movement to inform you what to keep doing and what to keep changing.

Stop thinking, get a clear objective and get moving with abandoned commitment toward that goal. Use the movement to make the plan better all the time. You’ll make more money in less time by committed movement than you will by sitting around trying to figure out what might go wrong.