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Yesterday I Met a Rich, Self-made Hostage

Riches vs. Wealth – the big lie.

I was stunned when I heard it – “Next summer is our 30th anniversary, and I’m planning a full two-weeks off work to celebrate with my wife.” This proud declaration from a man who owns a $30 million a year company demonstrates what a sad life he has. This is a man who lives in abject poverty with no clue how to run a business.

I see it all the time. Business owners whose personal lives are train wrecks, with no time to invest in their kids, spouse, or non-existent hobbies, and no time to even think about creating meaning in their own lives. They are hostages to their businesses with no end in sight for their incarceration.

People think this guy is a great business owner because he works all the time and has a lot of toys he doesn’t have time to use. I think he lives in abject poverty.

Riches vs. Wealth
Riches is just money. Wealth is freedom. Freedom is the ABILITY TO CHOOSE what to do with my time. Time is more valuable than money. It usually takes money to buy time, but unless the specific goal is to buy time, money can make us hostages.

Money does not bring freedom. Time brings freedom. This man has millions and has no freedom. He readily admits that if he is gone from his business for a few days things begin to go awry. He has built a $30 million business that depends on him personally being there every day! He is a hostage to his business. He is not a business owner; his business owns him. He lives in abject “time poverty”.

Intending to receive time, not just money
You get what you intend, not what you hope for. You can just hear this man starting his business. He intended to do two things:
1) “I’m going to work REALLY hard” and
2) “I’m going to make me some money.”

He got exactly what he intended – hard work and some money. And he is trapped by the hard work. He did not go into business intending to get both time and money from his business, just money. He HOPED that getting money would give him time and create freedom, but we don’t get what we hope (wish) for, but what we intend to get.

A Day a Week, a Week a Month, a Month a Year
I built five businesses like he did and was trapped as a hostage every time. This time around I intended to do something different – I decided this next business was going to give me both money AND time, and everything I did from the beginning was driven by forcing my business to produce both.

As a result, I now have every Friday off, the last week of every month off, two weeks every three months, and the month of February. I also now get the unintended bonus of every other Monday off, and only work a half day on the other one. A three-day, to three-and-half day week, with 16-20 weeks off each year is something I’m getting used to. I use only a few weeks for vacation, and CHOOSE (freedom) to invest the rest in Africa and helping others build businesses around the world.

A recent American Express OPEN survey found 66% of business owners haven’t taken time off in several years. And of those few who do take vacation, 68% of them check in daily to try to run things from their beach chair (we didn’t call once from New Zealand for 3 1/2 wks last February).

The famous Framingham Heart Study found those who took regular vacation are 32% less likely to die from heart disease and 20% less likely to die from anything else.

The objective of your business should be to build your Ideal Lifestyle. If you’re proud that you finally get two weeks off, you need to reassess how you are running your business and your life, and refocus on WEALTH (time/freedom), not just RICHES (money).

Is this just for special people? No. I built five businesses and never got off the treadmill. The sixth time I simply decided/intended to do it differently, and, what a surprise, it turned out different.

You get what you intend, not what you hope for.

What are you intending to do with your business and your life?

From Hostage to Prisoner – the business road to more freedom

Just about every business owner I know is a hostage to his or her business. How do we break free? By first becoming a willing prisoner in your business.

It sounds nuts. How am I a hostage, and how does becoming a prisoner put me on the road to freedom?

Shrinks tell me that six months as a hostage has more lasting negative effect on someone that a number of years in prison. Why? A hostage has no idea when they will get out, the rules change every day, things that got them relief on one day get a whole different reaction the next day. It could all end badly tomorrow without notice. Everything is up in the air all the time, chaos reigns, and the lack of any knowledge about the future makes it all seem futile and endless.

Sound like your business? Most business owners are hostages to their business with rules that change daily, a reactionary way of doing business, and no end in sight.

A prisoner knows exactly how long they are in for, what the rules are and even how than can get out early for good behavior. It’s difficult for a hostage to be encouraged and have hope because the future is a big unknown. A prisoner always has hope and can be encouraged that every day is a step closer to freedom by just doing the right things.

You need to become a prisoner on the way to freedom in your business and here’s how:

He who makes the rules wins.

Most of us let our business create the rules for us and we simply react to everything coming at us. To fix this we need to believe we can start setting the rules for our business and have it start reacting to our needs.

The only way I know to do this effectively is put in place the biggest thing that differentiates a hostage from a prisoner – an end date, or what I call a Business Maturity Date. Decide what your Ideal Lifestyle looks like and when you want to be there. This is the first step to moving from hostage to prisoner to business freedom (see other posts here on picking a Business Maturity Date).

Working toward a date at which your business will begin to be mature can change everything in business for you. Without it you’ll just be a hostage for decades to come.

But what if I “fail” to get my business to maturity (the business can make money and function without me while I’m on vacation) on that date? The only failure is to not try. If you decide you don’t want to take the risk to build a mature business by a specific date, you are ensuring a 100% failure rate for ever getting there.

A man still finds his destiny on the path he chose to avoid it.

Pick a business maturity date, move from being a hostage to a prisoner, and that will ensure you will get to freedom.

You’re almost certainly a hostage of your business and don’t know it.

During the Iranian hostage crisis in 1980, I listened to an expert describe why being a hostage for a short period of time was exponentially worse then being sentenced to prison for many years.

A hostage lives without clear rules, never knowing what each day might bring – anything from death to freedom, from promises for release to wondering if they will ever be free. The most damaging thing is the lack of a definitive ending date – it could go on forever. A prisoner on the other hand, knows very clearly what the rules are for daily living, and most importantly, there is a clear end date leading to freedom.

When you know the daily rules and there is a clock leading to freedom, it’s immeasurably easier to stay encouraged and work toward that end date.

If you don’t have a clear Strategic Plan, or a Business Maturity Date for when you’re business will make money without you being around, you are a hostage of your business; no clear rules, no end in site. Thoreau said “Most men lead lives of quiet desperation.” Is it any wonder why we feel we’re on a “quiet desperation” treadmill? We’re so busy making money that it never dawns on us to do the things that will help us build a business that makes money.

I’m no longer a hostage to my business. I have clear daily rules (my 12-month rolling Strategic Plan) and a clear end in site (My Business Maturity Date: Friday, February 18, 2011, 10:00am). It makes the journey itself a whole lot more exciting and meaningful. And as a result, quiet desperation has become quiet resolve.

Are you a hostage to your business, experiencing quiet desperation on the treadmill? Or do you have a Strategic Plan that runs your business, and a Business Maturity Date? Get off the treadmill and get back to the passion that brought you into business in the first place.

Get a clear Business Maturity Date (the day your business will start making money when you’renot around) and a clear Strategic Plan for getting there. You’ll make more money in less time.