The Four Cornerstones of Business Success & Significance
The Four Cornerstones of Success and Significance are A Big Motivator and Three Bosses.
The Big Motivator – or The Big Why – Lifetime Goals
Boss #1 – A simple Strategic Plan that runs my daily business
Boss #2 – Process Maps and Process Descriptions to create freedom and a reproduceable business (and make it worth a lot more money)
Boss #3 – Outside Eyes on my Business to catch the blindspots and bring balance and completeness to my leadership.
1) The Big Motivator
Why? Why is the least asked question in business and is the most important at every level, from buying a shiny object (Why?) to the reason you do what you do (Why are you in business – what’s the end game?)
Businesses that create success and significance for the owners and in the world around them have all answered why and are driven forward by that Big Motivator. What are your Lifetime Goals, and how are you building your business to get you there? Business should have a purpose – what’s yours?
2) Boss #1
Where and When? – I use a Two-Page Strategic Plan to run every aspect of my business. I know exactly WHERE I want to go and WHEN I want to be there. The second least asked question in business is “When?”
I know exactly what my business looks like at maturity and I have a Business Maturity Date – Feb. 18, 2001, 10am. We all know exactly where we are going on vacation and when we want to be there, and that informs us what we need to do before hand, and how and what to pack. We go blissfully through 30 years of business ownership blindly packing the car of our business day after day with no idea where we are going or when we want to be there. How in the world can we make a decision about today if that decision lives in a vacuum? Is it any wonder most businesses never grow up? Do you have a simple Strategic Plan and a Business Maturity Date?
3) Boss # 2 How?
Process Mapping is that route to freedom for the small business owner. It gets all the processes out of their head on to paper so they can create quality clones of themselves who will produce as well as they do, so they can stop being control freaks and get a life.
A business owner who wants to create success for themselves and significance in the world around them with their business has others doing the production so they can focus on the Important things while others take care of the Urgent things. Do you have your processes mapped on a simple graph with some descriptions of each step? Business freedom is not within your grasp if it’s all in your head.
4) Boss #3
Outside Eyes on your business. None of us can figure it all out, and we’re too subjective about and too close to our own businesses to see the potholes.
The business owners who are intent on using their businesses to create success and significance all have peer advisors, mentors, advisory groups, or others who can speak to their business. Who are you allowing to see behind the curtain who can help you build success and significance?
Do you have your Big Motivator and your Three Bosses? I know, you don’t have time to do this, which is why you’re still on the treadmill. There is no such thing as lack of time, there are only priorities. If getting off the treadmill is a priority, you’ll find the time to not just make money, but build a business that makes money for you, so you can turn your attention to creating success and significance, not just revenue.